As creative lead on the Rite Aid account, I took on the task of ensuring the brand's visual presence stood out across various platforms. From developing engaging social media content to designing impactful email layouts and eye-catching in-store signage, every aspect of the brand's visual identity was carefully curated under my direction. I advocated for pushing creative boundaries, seeking to infuse excitement and innovation into Rite Aid's messaging. This involved experimenting with more use of illustrative designs, use of dynamic motion, and pushing beyond Rite Aid's existing brand guidelines to captivate audiences and expand the brand's reach into new and dynamic territories. By embracing creativity and exploration, we aimed to surprise and resonate with customers while remaining true to Rite Aid's core values.